AMS AT OMNIVERSE AFRICA 2026
The Architecture of Trust: Building Nigeria's Sovereign Music Economy
4th June 2026
National Theatre Lagos, Omniverse Africa

Event Details
Convener: Strictly Entertainment Music (SEM)
Co-Conveners: Obi Asika, Director General, National Council for Arts and Culture (NCAC) | Charles Emembolu, Co-Founder, Omniverse Africa
London Edition: AMS London 2026 | 28th August 2026 | PPL HQ, London | In association with PPL
AMS at Omniverse Africa 2026 takes place on 4th June 2026 at the National Theatre Lagos, as part of Omniverse Africa, Nigeria's technology, gaming, and entertainment festival.
The theme for this edition is The Architecture of Trust: Building Nigeria's Sovereign Music Economy. One keynote address, one major panel discussion, and three practical industry workshops form a single day's programme designed to move the Nigerian music industry from diagnosis to commitment.
The global recorded music industry generated $31.7 billion in 2025. Sub-Saharan Africa, the continent that gave the world Afrobeats, officially accounts for $120 million of that. Nigeria, which drives more of Afrobeats' global cultural reach than any other country, does not appear as a named market. AMS Lagos 2026 exists to name that gap, and to begin closing it.
A selection of findings from this edition will be formally presented at AMS London 2026 on 28th August, in association with PPL, as part of the continuing conversation around the UK Music Black Music Means Business report of March 2026.
One Day. Five Sessions.
Save the Date: 4th June 2026 | National Theatre Lagos
Get Involved
Join us at AMS at Omniverse Africa 2026 on 4th June 2026
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How to Apply
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Contact Information
For media enquiries, partnership opportunities, or to register your interest, please contact:
African Music Summit
enquieries@africanmusicsummit.comWe Look Forward to Welcoming You!
We look forward to welcoming you to the National Theatre Lagos for AMS at Omniverse Africa 2026!
Further details and official announcements will be shared here and on our social media channels.
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ABOUT US
The African Music Summit, initially known as The Afrobeats Educational Roadshow (TAER), has evolved into a unique gathering dedicated to exploring and advancing the African music industry's international presence. With its central theme, "Leveraging Our Cultural Equity, From the Streets to the Boardroom," the summit focuses on innovative ideas, cutting-edge technologies, and forward-thinking strategies that drive the African music industry's growth.
WHAT TO EXPECT AT AMS?
PANELS DISCUSSIONS
Join us for exclusive discussions with the top minds in the Afrobeats industry. Connect with artist managers, label executives, music business strategists, and entertainment lawyers shaping the future of the genre.
INTERVIEWS
Dive into exclusive interviews and insights from industry leaders, guest speakers, and artist managers. Explore strategies for artist development, royalty collection, and global market expansion.
KEYNOTE SPEAKERS
Learn from top industry leaders who will share expertise on Afrobeats. Gain insights into artist development, record label strategies, monetization, sync licensing, and music industry legal frameworks.
MASTERCLASS / WORKSHOP
Lectures on key subjects from practitioners in specific fields relating to the creative industry and learning new skills and techniques from experts in a specific field.
NETWORKING
Creating an environment for industry professionals such as producers, record labels, music executives, etc to meet and interact Network.
Looking Back at Past AMS Events

AMS Team

Panel: The Role of the Nigerian Government in Strengthening the Creative Economy

Round Table: Discussion

The Omniverse 2025 Main Stage

Reception: Omniverse 2025

The Team
The Role of the Nigerian Government in Strengthening the Creative Economy: Policies, Support and Opportunities

AMS Team

Panel: The Role of the Nigerian Government in Strengthening the Creative Economy

Round Table: Discussion

The Omniverse 2025 Main Stage

Reception: Omniverse 2025

The Team

The Organisers

Keynote - Popular Music

AMS - panel 1: The Afrobeats Phenomenon

AMS - Panel 2: Digital Dynamics

Keynote - PPL and African Music

Audience

AMS Team

Panel: Legal Harmony

Panel: Local Business Platforms

The Omniverse 2024 Main Stage

Panel: Monetizing Melodies

The Team
Keynote by Obi Asika, Director General of the National Council for Arts and Culture - Nigeria, Africa's Gateway to Global Music Industry Growth - A strategic Exploration

The Organisers

Panel: Africa is Live

Panel: Unlocking Africa's Music Market

Panel: Crown Castê Live Africa's Resonance

Keynote - PPL and African Music

Audience
Testimonials
We are delighted to be supporting the evolution of this event which puts the African music business centre stage. The rise of Afrobeats over the past few years has been nothing short of meteoric; PPL is proud to work with some of its brightest stars to drive their international neighbouring rights revenues as this music reaches new audiences around the world.
Kate Reilly
Chief Membership & People Officer [PPL]





